He may have had limited playing time on the field for Chelsea but he’s certainly getting plenty of exposure off the field since his move to the London over a year ago from French side Marseille. His move to Chelsea has helped him gain greater exposure of various Social Media platforms with Batshuayi currently racking up over 1.2 million followers on Twitter, while he possesses over 780,000 likes on his Facebook and 1.3 million followers on Instagram. Following him on twitter I can see first hand the various types of interaction he has with his own fans and opposition fans, young or old. His tweets give an interesting insight into his life as a footballer and his personality on the whole. Below are some of his most popular recent tweets. Below is his reaction to the World Cup draw where his Belgium side was drawn in the same group as England (the country he currently plays his football in). This shows great interaction with his fans based in England as well as his Belgian ones. Here's Batshuayi getting involved in his own birthday celebrations. This tweet depicts Batshuayi’s humour after he cam off the bench to help Chelsea to a win at West Brom last season. Great interaction with his club's fanbase. The final tweet I’ve picked out from the many of entertaining tweets on Batshuayi’s feed is this one which demonstrates his ability to be able to engage the youth with the term ‘bae’ as well as appealing to the recent popularity of meme’s. In conclusion, what Michy Batshuayi’s Social Media use shows us is that he is comfortable with expressing himself and that he knows how to build a reputable brand that will have global appeal. He interacts and engages with EA Sports over all things FIFA (specifically, why he should have a higher rating) and by doing this it attracts the fan community of the FIFA franchise, thus increasing his brand reputation. In my view he is the best footballer to follow on social media, especially on Twitter as he comes across a lot differently to the regular footballer who’s either not that active or just posts the typical post-match win or lose tweet. Batshuayi gives all his fans a real insight into his life, such as his crazy dress sense and his love for SpongeBob along with his love/hate relationship with the FIFA franchise over low ratings. He shows he has a great sense of humour with various tweets and engages with fans all around the world without offending anyone. Adding all of this together it shows Michy Batshuayi is building himself up as a reputable brand for the future, mainly through his own creativity which makes is appealing to a wide range of sponsors who may be looking for a youthful, fun a charismatic face for their brand. Forget the likes of Ronaldo or Neymar, Batshuayi is the player to follow when it comes to social media.
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