The analysis brings together the three most popular social media sites which each of the 12 teams use. I have also briefly analysed their sponsors and kit supplier which both have an impact on the club’s brand too as a widely recognised sponsor and kit supplier raises the clubs status as a widely recognised brand. Teams Social Media Kit suppliers / Technical sponsors Sponsors This analysis shows that Bristol has by far the strongest brand with it’s high presence on Social Media accounting for most of it. This is unsurprising given Bristol’s recent presence in the Aviva Premiership and appearance in European competitions, thus giving them greater brand exposure. Regarding their technical sponsor, Bristol’s isn’t a world-renowned brand like Adidas, Nike or Puma, it is there own brand (Bristol Sport) which is the technical supplier for other sports teams in the city. As a result, I see the Bristol Sport brand growing, while Bristol Rugby will grow further if they can establish themselves in the top flight.
Regarding the other teams Cornish Pirates, Nottingham and London Scottish also rack up a fairly strong brand in regard to social media presence where Cornish Pirates have the second highest amount of likes on Facebook, while Nottingham possess the second most amount of both Twitter and Instagram followers. In terms of technical sponsors much like Bristol, Nottingham too have a local one Player Layer (from Nottingham) supplying their kit, while Cornish Pirates have a much more recognisable rugby brand as technical supplier in Samurai. In terms of the weakest brand in the Championship it appears to be Ealing Trailfinders who have the lowest number of likes / followers on the three main Social Media platforms. However, their technical sponsor is one of the most recognisable in the league with Mizuno who have an international presence in a number of sports. I would put down Ealing’s weak showing on Social Media due to their location as they face competition from a number of teams within that area. I’m predicting that the Ealing brand will grow given their constant improvement year on year within the Championship as well as their current position in the league, 2nd behind Bristol. Their placing here is important as being highly placed behind a recognisable brand will only lead to more media coverage, thus extra brand exposure.
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