FIFA 16 saw the introduction of women’s teams into the World renowned series and included 12 international teams for the first time in the game’s history. These teams were. All 12 international received the same treatment as their male counterparts through having the players heads scanned into the game. As part of the introduction of the 12 nations EA introduced mini, World Cup style tournament where the user could play as any of the 12 countries. Despite the introduction of women’s teams in FIFA 16 I feel FIFA 17 can make bigger strides in this field most notably with the introduction of a range of leagues from around the World as well as a wider selection of international sides. Regarding the introduction of leagues I would like and hope to see England’s FA Women’s Super League, Germany’s Fraunen Bundesliga, France’s Division 1 Feminine, United States National Women’s Super League (NWSL) and Australia’s W-League as well as a selection of top sides from other Countries such as Denmark, Norway and Sweden. To coincide with the introduction of the leagues FIFA should use their licenses they hold for the men’s side to scan some of the women’s clubs. For example they could scan the likes of Manchester City Women, Arsenal Ladies, Chelsea Ladies and Liverpool Ladies due to licenses they hold for their male counterparts. Also they could introduce new licenses as well as including new stadiums used by the women’s sides. FIFA could for example strike a deal with Notts County where they could agree a deal for Meadow Lane to feature (used by both the men and ladies) and then scan both Notts County and Notts County Ladies players which would cater for various fanbases within the game. In addition to this EA should look to add more countries to the 12 already in the game. Ideally the majority of the teams from last year’s World Cup could be included, with the obvious exception of Japan due to licensing restrictions. However I know how unlikely it would be including the extra 10 or so nations who competed at the World Cup, so EA could just pick the higher ranked sides. In summary, FIFA 17 should include: · Licensed club sides from the major leagues in the women’s game · Head scans to add authenticity to the game and possibility to use licenses for the male sides which could see the addition of new stadiums (which men/women share). · Add additional countries to the 12 which feature in FIFA 16 · The addition of extra teams should see a career mode for the women’s sides to add an extra element to the game. By implementing these it would add another element to the FIFA brands USP and would lead to added business opportunities for the teams featuring in the game and for the corporation.
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